EDCJCC (Edlavitch District of Columbia Jewish Community Center) is the Jewish community's address in our Nation's Capital.

With the mission of building and preserving Jewish identity. EDCJCC provides uniquely urban educational, social, cultural and fitness programs to everyone DC community, inside and outside the beltway.

 

Client:

EDCJCC


Year:

2016


Scope:

Identity, Campaign, Fashion, Miscellaneous

 
edcjcc-cards.png
 

Visual Identity

With the rebrand, the board members, of the then DCJCC, wanted something that was more D.C. centric, open to all people, and “not too Jewish.” With that in mind, Seals created an icon using an ‘E’ for the Edlavitch name, stripes from the D.C. flag, and the Star of David in the negative space.

The primary goal for this project was to create a single icon that would work for all 12 of center’s subsidiary organizations, and then finding a way to differentiate them from each other.

This was accomplished by assigning a unique color to each organization, that would be seen throughout their unique brand.

 
 
 

Brand Campaign

The primary goal for this project was to create a single icon that would work for all 12 of center’s subsidiary organizations, and then finding a way to differentiate them from each other.

This was accomplished by assigning a unique color to each organization, that would be seen throughout their unique brand.

 
 
 

Program Covers

Beyond simple color changes, these differences can be seen in the collateral Seals developed. For example, Theater J really wanted to be seen as more avant garde, so for one of their seasonal program covers, we applied a black and white half-tone filter to the images. Or for the Film Festival, we turned the pieces of the EDCJCC logo into cut film strips.

You can see more of these differences in the products below.

 
 
 

Fashion and Merchandise