The Helium Group is a startup based in the Washington, D.C. Metro area with a focus on social entrepreneurship, concept development, and business consulting.

 

Client:

The Helium Group


Year:

2016


Scope:

Identity, Digital, Social

 
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Naming and Visual Identity

While the name had already been developed, Seals developed the tagline “Outward, Upward, and Onward” to describe what their services can do for their clients’ business.

While the name inspired the atmospheric aesthetic and the wordmark, the tagline inspired the icon and many of the social media graphics.

 
 
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Icon Design

The Helium Group Website is a single page scrolling site. It opens up with the tagline (see the first image). As you scroll, the logo turns white and eventually disappears as you get lower in the atmosphere.

 
 
 

Web Design

The Helium Group Website is a single page scrolling site. It opens up with the tagline (see the first image). As you scroll, the logo turns white and eventually disappears as you get lower in the atmosphere.

 
 
 

Social Media

As a way of increasing brand recognition, Seals designed several Instagram posts and templates for announcing new team members, new clients, and more.